Wed
Sep 26
12:32pm
Apple’s Start page
Just discovered this when I accidentally clicked the Safari icon instead of the iTunes one on the old iMac that I use as a print and music server … the Apple Start page.
It’s a classic homepage with news, content snippets and so on, but it isn’t the page that loads when you go to apple.com. That’s this one:
So why have they done that?
The homepage concentrates on selling three or four key products to prospective Apple customers. (Underneath the massive Touch image are four content snippets similar to the ones on the Start page.) At the moment it’s all about the iPod Touch. Yesterday the huge picture front and centre was a colourful array of iPod Nanos.
The startpage offers a spread of information about all things Apple in order to cross-sell to existing customers - the page is the default page for new Safari users, and therefore for new Apple computer owners.
This technique is something I’ve been wanting to implement at my workplace for a while. Prospects and customers. Time to make it happen.